click on the above logo to go to the CowParade's Official Web Site
link active as at Tuesday 22nd April 2008
For Art, For Charity, For Fun
CowParade is the world’s largest public art event
From Chicago and New York in 1999 and 2000 to Kansas City and
Houston in 2001 and London in 2002, CowParade continues to evolve,
not just in size, but in creativity and quality of art
While the cow sculptures remain the same, each city’s artists
are challenged by the art from past events, inspired by the cultural
influences of their respective cities, and moved by their own
interpretation of the cow as an art object
CowParade is not meant to be high art, however
It is first and foremost a public art exhibit that is accessible
to everyone
Most important, CowParade ultimately benefits charity
At the conclusion of each event, the cows are herded up and many
are auctioned, with a substantial portion of the proceeds benefiting
charity
Our Chicago auction raised an amazing $3,000,000.00 for charity,
including $1.4 million on-line and $2.1 million at the live auction
assisted by Sotheby's
The average bid price on the 140 cows was nearly $25,000, with
the top cow, HANDsome, selling for $110,000
The CowParade New York 2000 Charity Auction raised an equally
impressive $1,351,000.00 benefiting several New York City charities
The highest winning bid was $ 60,000, for Tiffany Cow
The average bid was $ 18,257
CowParade.com is your virtual ‘moo-seum’ for all of
the CowParades, past, present and future
Enjoy!
Art is about breaking down barriers
It gets people to feel, to think, to react
So when you come across life-sized cow sculptures that have been
covered in mirrors or gumdrops, cows that have been painted with
elaborate themes or transformed into something else entirely,
you can’t help but stop and think about what it means
All your preconceived ideas go out the window
Suddenly people see that art can be fun and that art can be interesting
to everyone, not just people who frequent museums
Peter Hanig
CowParade Event Organiser
God bless America!
The design of 'American Royal' was inspired by the largest and
oldest livestock show in the world, and having celebrated it's
centennial last year, the artist felt it was appropriate to create
this monument in its honor
The cow is covered with the flowing stars and stripes of Old Glory
and adorned with a royal crown
This patriotic cow stands proud and strong
Sponsor
Fleishman-Hillard Inc
The Artist - Asher B. Johnson
Asher Johnson is a Graphic Designer and Illustrator and is currently
an Associate Creative Director for Fleishman-Hillard, Inc., an
international public relations agency
He has been honored several times by the Advertising Club of Kansas
City, the Art Directors Club of Kansas City and the Public Relations
Society of America for his work
Purpose
CowParade Kansas City is an exciting public art event of Kansas
City, Missouri, Kansas City, Kansas and the surrounding areas
designed to promote the arts and to benefit children's art and
education programs of The Kemper Museum of Contemporary Art, The
American Royal, and The Friends of the Zoo
What is CowParade Kansas City
CowParade is a public art event featuring life-size, fiberglass
cows painted and decorated by local artists
There are three styles of cows - standing, grazing and reclining
- however, artists may paint, sculpt, transform and adorn the
cow as her or she desires
CowParade Kansas City will consist of about 300 of these cows
sculptures which will be transformed in to magnificent works of
art
Who Benefits
Everyone benefits by CowParade - artists, the community, children,
charity, and local businesses
After a 15-week public display on the streets and in the parks
of Kansas city, the cows will be auctioned off with a substantial
portion of the proceeds benefiting children's art and education
programs of The Kemper Museum of Contemporary Art, The American
Royal, and The Friends of the Zoo
Where will the Cows be Displayed
They will be on display in public places throughout the Kansas
City area, including, The Country Club Plaza, Crown Center, Barney
Allis Plaza-Downtown, Northland, and Swope Park/Zoo/Starlight
Theater
When is CowParade Kansas City
June 8 through September 14, 2001
After the exhibition, a number of the cows will be auctioned in
a live and an internet auction
Auction
On October 6, 2001 at the Municipal Auditorium there will be a
live auction of many of the cows to benefit children's arts and
education programs of The Kemper Museum of Contemporary Art, The
American Royal, and the Friends of the Zoo
Following the live auction, there will be an internet auction
Stay tuned for more details!
Artists
CowParade sent out and advertised an "Open Call for Artists"
Submitted designs will be reviewed by a panel comprised of CowParade
Kansas City 2001, Inc. the Kansas City Host Committee, and other
arts and community organizations to ensure that the designs conform
to the Guidelines set forth in the artist application
Accepted designs become part of the official portfolio for selection
by sponsors
Artists will be paid $1,000 if their design is selected and they
complete the work in conformance with their design proposal
It is not too late to submit a design
Please download a copy of the Artist Application and Guidelines
and join us today!
Sponsorship
Join our growing list of sponsors today!
You can select from hundreds of designs that artists have submitted
or commission an artist of your own
There are many sponsorship opportunities available starting with
a single-cow sponsorship at $5,000, which includes the artist
fees
Cow herd and special sponsorship opportunities are available which
provide greater marketing opportunities
Benefits include
----Official
Status as "CowParade Kansas City 2001 Patron"
----Marketing
Rights to CowParade Kansas City 2001 and use of your cow in your
general advertising, PR and promotional efforts
----Cow
Plaque commemorating patron's, artist's and cow's name permanently
affixed to sponsored cow
----Media/Website
- Listing in official CowParade publications (e.g., viewing guides,
rack cards, post cards, etc.), the website, and other promotional
materials
----PR
Exposure - Significant press coverage associated with the event.
The cows are expected to be seen by millions of people during
the exhibit
----Auction
Gala - Through the Auction, sponsors will be contributing to Kansas
City Metro programs, making a lasting impression on all
----Right
of Refusal - Sponsor would hold "first refusal" rights
for future CowParade exhibitions
Please call Suzanne Levy at 913-696-3811 for further sponsorship
details
The CowParade Kansas City live auction consisting
of 60 cows raised just over $450,000
CowParade thanks all of the purchasers for their generous contributions
to the youth education progams of the American Royal, Kemper Museum
of Contemporary Art, and the Friends of the Kansas City Zoo
An additional $57,000 was pledged to the Twin Towers Fund by the
auction attendees
This money, along with a special cow created by Hallmark on behalf
of Kansas City in honor of New York City, will be sent to Mayor
Rudolph Giuliani
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Hundreds of cows promenade through the streets
of Chicago
No, it's not the return of the stockyards
These life-size bovine beauties are works of art that were painted,
pomaded and all dressed up for the city by Chicago artists, architects,
photographers and designers, including several celebrities
Chicago's 1999 summer public art display was originally conceived
by Beat Seeberger-Quin and presented in Zurich, Switzerland, during
the summer of 1998
